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Attendees visiting the iQmetrix booth at the CTIA Wireless 2010 will have the opportunity to experience Digital Media from a wireless retail perspective. 

A leading provider of retail management software for the wireless industry, iQmetrix has recently introduced Digital Media solutions to their product line-up. At CTIA, iQmetrix will present digital media products currently available as well as offer a sneak peek of the solutions to come. The products will be showcased as customers would experience them in a wireless retail environment. 

Digital Media products featured within the booth include a Microsoft Surface, integrated with iQmetrix software RQ4. The Surface, a revolutionary multi-touch computer that responds to natural hand gestures and objects, allows users to learn, play games, shop and initiate transactions, offering a dynamic interactive experience. 

The booth also features a variety of touch screens, and showcases how wireless retailers can use the interactive displays in their store, allowing customers to browse, play, shop and initiate transactions. Attendees can also use the touch screens to flip through virtual brochures, explore RQ4 and browse phones, accessories and services offered through iQmetrix booth partners OFFWIRE, Ditto, Flipswap, Tracpoint and Protect Cell.

Customer Facing Screens, integrated with iQmetrix software, RQ4, will also be on display in the booth. Wireless retailers can use these screens at the point-of-sale to walk customers through the check-out process, present suggestive sell items and advertise products between transactions.

“Seventy five percent of purchasing decisions are made in-store”, says Christopher Krywulak, President and CEO of iQmetrix. “Digital Media allows retailers to communicate with customers where and when it matters most, delivering compelling, timely and targeted messages at the point of purchase. “ Customers can educate themselves about products in a no pressure environment and have some fun with it. Digital Media enhances the customer experience and increases revenue for the retailer”.