SummitX 2024: How AI is Revolutionizing Customer Lifecycle Management in Wireless Retail
In the relentlessly changing telecom retail industry — not to mention, the ever-evolving world of marketing and advertising — it is increasingly challenging to cut through the noise and capture consumers’ attention.
At the 2024 iQmetrix Telecom Industry Address presented at SummitX in Arizona recently, Iqbal Habib, Head of Data and Analytics at iQmetrix, laid out how today’s customer lifecycle management is transforming through the use of AI-powered technologies.
“We are at a pivotal moment in marketing,” Habib said. “The world is shifting, and consumer behavior is changing. Advancements in data and AI have transformed the way we capture attention. Traditional tools such as mass marketing are changing right before our eyes. It’s not just about being seen anymore — it’s about being relevant. Mass marketing as we knew it is dead.”
Habib took the audience through the myriad ways in which wireless marketing is advancing, and how new AI-driven technology can revolutionize how telecom retail operators personalize and optimize the entire customer lifecycle.
Watch the six-minute video recording of Habib’s Customer Lifecycle Management section of the Industry Address, below.
