11 Steps to Managing the (Inevitably Sold Out) iPhone Launch

The iPhone launch is, without a doubt, one of the most unusual product releases in retail. It’s one of the only scenarios where the product will inevitably sell out from your stores without you having to generate marketing hype of your own.

Despite your best forecasting efforts, this highly sought-after device will quickly be gone from shelves, which can present a challenge for your business. We have mapped out 11 steps in a tried and tested formula to help your telecom store navigate the mania of Apple’s next iPhone launch.